Social media has become essential for the success of any marketing campaign. Organizations looking to enhance sales turn to social media tools to spread the message to a larger group of customers & to generate leads through effective interactions. With so many social data points available it can be difficult to analyze which social campaigns drive qualified leads. Much of the focus of social media services is around customer retention & social customer-relationship management (Social CRM).
Today organizations want to leverage social media for lead generation activities. Business organizations now have another channel to engage & connect with potential prospects as well as & stay aware of potential opportunities that surface within existing customers. To showcase that their products are different from competitive offerings they have to adopt a social selling solution to the existing suite of services for outside & inside sales teams, which already includes appointment setting, outbound prospecting services, & CRM-integrated communications applications.
The multi-channel queuing (ACD / SMS / Email / Chat) & routing capabilities help automate & manage social media just like any other interaction media. You can route social media alerts using priority & skills-based routing to determine agent availability & route responses via email, callback or web chat….post back on the wall on Facebook, LinkedIn & Twitter. Also you can assign a different phone number to you Facebook, LinkedIn & Twitter campaigns or even specific social promotions. When the customers reach a landing page via a social media site, they will automatically see a phone number associated with the social campaign that refers to your site.
The social media connector integrated with Teckinfo’s award winning InterDialog UCCS Unified Communication Solution helps justify the impact of social media integration in sales & marketing. It helps harness information online to gather relevant data, build & maintain relationships, improve selling productivity & ultimately close more deals. It enables you to monitor posts & tweets as well as blogs on Facebook, Twitter, LinkedIn & other social networks & create a 360° view of customers to aid problem resolution & build your brand.