Like all other forms of direct marketing, tele-shopping too has to be targeted in order to be effective. The products hawked and the consumers targeted must match closely. There has also to be a proper matching of the program time with the target consumers. Delivering products on time is an important task in tele-shopping. Control of costs is another major task. The costs for tele-shopping network include: Costs of channel time, studio charges, manpower costs, cost of equipment, system for receiving orders, computers and office automation items, costs of transportation, and warehousing and courier charges for delivery of the products. Having implemented Teckinfo’s award winning InterDialog UCCS (Call/Contact Center Solutions for Teleshopping), a Unified Communication Solution, leading Teleshopping companies have turned their business into a profitable venture.
Key Capabilities & Benefits